At My Mortgage Freedom
It's our goal to make sure you feel confident and inspired about taking BIG steps towards your financial freedom.
MyMF are obsessed with making their clients experience extraordinary. Why?
The leaders of the MyMF Tribe
The seed was planted to create MyMF back in 2011 when Anthony was working for a financial planning and accounting firm. They were referring their clients to external mortgage brokers, and being left unimpressed time and time again. Anthony quickly noticed that home loan applicants were being grossly underserviced, and their experience was disjointed, stressful, and they were often left in a panic about the entire process. The Industry had not adopted new technology, it was not evolving and customers were being forced to accept mediocrity because there was no alternative.
So MyMF embarked on its mission to reengineer the entire home loan process from start to finish. They obsessed about service, contact, friendship, communication, and being a step ahead of the game to ensure they were able to provide the most superior service available. In 2011-2014 they were providing online solutions before the online craze came. But being solely online wasn’t what they were about… MyMF is a people business and their relationships with their clients is what sets them apart. So in 2014 when the online space became crowded with banks and brokers paying $$ for leads, MyMF changed tact and focused all their energy on connecting with their tribe and being part of their property journey not just today, but for life.
Starting the business was not as easy as opening the doors and the clients came. For this business to be “successful” it had a clear and defined vision as to what they will do to serve their clients. And for this reason, MyMF don’t measure their success on their own growth, but the growth of their clients and how much impact they make on the lives of Australian property enthusiasts.
MyMF has evolved to become one of the leading mortgage providers in Australia not by luck, but by hard work and continuous improvement in both their process, their people, their technology, and their ability to serve their tribe.
"There’s nothing like owning your own home and getting some investment properties under your belt. With increasing regulations, market uncertainty and lack of confidence in the industry, you'll need expert guidance now more than ever - that's where we come in. "
Who we are
We are a team of finance specialists, providing expert advice on Home Loans, Investment Loans, SMSF, Self-Employed, Small-Business, Commercial & Development Funding. With our head office based in Melbourne, we have excelled in the Australian mortgage market by providing the most superior customer experience and innovative solutions to a wide range of customers. With specialists in various areas of finance, we’ve got the right person to help you.
Thanks to our ability to quickly establish confidence through professionalism and a proven track record of excellence in Australia, we’ve expanded into Asia.
Meet the team
My Mortgage Freedom is built on a teamwork culture.
With constant change in the industry, our team shares knowledge,and up to the minute information. This collaborative approach means that we’re fast, flexible and we’ll get you the best deal with a smile. Through ongoing education, support and innovation we make sure your money works hard for you.
Not only that, but we have a team dedicated to continuing to work with you, after your deal has been settled, to ensure you continue to have the best rates for your situation each year.
Anthony AlabakovFounder and CEO
Anthony is one of Australia's leading mortgage brokers and has over 10 years of experience in the financial services industry. He has risen to the top by recognising the need to offer a better customer experience. He started his career working in his father's financial planning and accounting business where he learnt from a young age the fundamentals of clients' needs and wants. His business now operates Australia-wide and it is considered to be the country's leading mortgage brokerage focused on an exceptional customer experience. He also has a strong presence in the property industry, acting as a funding adviser for many large Developers and Builders and close relationships with banks and lenders.
Moving from country Victoria in 2006 Sean quickly found his feet moving into finance straight after finishing school. Starting from the bottom Sean worked his way through a web of roles and began his lending career at age 21. Investing most of his time working with small business owners and SMSF's, Sean understands what most mortgage broker don't when it comes to structures, complex entities and solutions available to these customers. Sean also works closely with company CEO Anthony Alabakov to direct the company vision and provide an environment where our people can grow and prosper. Outside of the office he'd be found outdoors most of the time, on the water during the summer and staying active through winter whether it's running, riding, travelling around and eating out.
Stephanie CarelloSenior Mortgage Consultant
Stephanie is effectively a part of the Furniture at MyMF, balancing her mum life and work has become a mastery of hers. Steph has been part of the family since the start and continues to provide an excellent experience to all our MyMF's clients. Stephanie understands what is important to My Mortgage Freedom clients - an ongoing service that is relevant and provides real value with client's journey to financial freedom. She manages My Mortgage Freedom's existing client's portfolio by providing an annual review service to ensure their loan product and structure meets changing needs of client's needs. Steph is a mother of two and loves keeping busy with her boys and their never ending sporting habits!
Gabriel ZappielloSenior Mortgage Consultant
Gabriel headed up the My Mortgage Freedom office in Adelaide and is an experienced mortgage broker. Having worked for My Mortgage Freedom in the Melbourne head office, he then moved back to his home town to provide the unique experience offering that has been developed over the last few years. He moved back to Melbourne in 2019 to joint the team at head office to continue his growth and development. His attention to detail and understanding clients requirements is his strengths and wants to be apart of the clients journey to financial freedom.
Cynthia XieSenior Mortgage Consultant
With a strong passion for customer service and mortgages combined, Cynthia builds relationships with her clients and brings her positive attitude to the My Mortgage Freedom team. Cynthia takes the time to understand her client's circumstances, plans for them to reach their goals, which assists her in providing the right advice to ensure her clients achieve the desired results. Born in China, Cynthia has lived in Australia for more than ten years. Cynthia embraces cultural differences and appreciates that when dealing in mortgage brokering, one individual's needs may differ to another's. Understanding this assists Cynthia in the communication process and in achieving her clients' ideal results. Keeping clients up to date and in the loop at each stage of the loan application is on Cynthia's list of high priorities.
Ezra KempthorneCustomer Experience Manager
Ezra became part of the My Mortgage Freedom Family in 2018 where she started out in our Settlements department. Ezra came from one of Australia's big 4 banks where she developed a sound understanding of the credit assessment process and elite customer service. Ezra is now back in credit where she ensures quality submissions to lenders improving the conversion and approval speeds for all of our clients. Ezra is head of process and experience where she continuously improves each detail that influences the journey a customer will embark on when they deal with MyMF. Ezra enjoys staying active and exploring different parts of Victoria in her spare time as she's moved to Australia from NZ in recent years.
Mark MitrovCustomer Experience Manager
Mark joined the My Mortgage Freedom in 2018 after completing a double degree in Law and Commerce at Deakin University. Mark brings a wealth of knowledge he has been able to implement practically into his position. Starting out in Settlements mark has moved into a Customer Experience Manager position where he makes it his mission to get his applications approved on first touch. Marks attention to detail helps him provide seamless service throughout the application process and his attitude fits perfectly with our company culture, our values and our clients needs. Mark's played Football/Soccer for most of his life and enjoys getting out and about with his mates in his spare time.
Shelby ToulsonOffice Manager
With over 20 years of Administration & Customer Service experience Shelby joined the My Mortgage Freedom family as the Office Manager in 2018 She oversees the daily running of the office and manages the client gift and referral programs. Assisting the brokers and the CEM's to ensure that their jobs are made easier while bringing fun and structure to the team. She comes from a Client Relationship background, so knowing what clients wants and needs are and how we can improve on the client's experience is something she strives to achieve. She is the welcoming face and voice of the My Mortgage Freedom office, so make sure you say hi when you call or visit.
Kate McCannSettlements Manager
Kate joined MyMF in 2019 where she had experience as a client services manager in the financial planning sector. Kate's an enthusiastic operator who is great with her clients and making sure they are all kept up to dae throughout the process. Kate's experience has meant that she was able to quickly pick up the important duties of our settlements role and move into a Customer Experience Manager position in 2020. Kates energy in the team brings a lot of positivity and plenty of laughs, she's always a breath of fresh air with her easy going attitude. Kate enjoys the outdoors, travel, and anything else that involves sunshine!
Chloe LuoSettlements Manager - Non-Res
An accounting and finance graduate of Deakin University with more than five years work experience in different fields. Chloe joined the My Mortgage Freedom family in 2020 and now is in the settlement department. She looks after settlements for non-resident loans. Ensuring timely, accurate completion of settlements is her priority. To achieve that, she needs to work with referrers, solicitors, agents and lenders to make sure all our settlements run smoothly. Working as an accounting assistant for over 2 years, combined with two years in a customer service based role, Chloe's got fantastic attention to detail, highly organised and she is an excellent communicator which help her provide exceptional service throughout the settlement process.
Rylan PorterSettlements Manager
Rylan joined the MyMF team in 2020 where he started his career as a Settlements Manager. Rylan bring an down to earth attitude to the team where he has been able to fit into the culture without a shadow of doubt. His ability to learn fast has meant he is able to manage a large pipeline of transactions with efficiency and detail. Rylan's on his way to having a very prosperous career at MyMF as he is quickly building his skillset in the mortgage industry. Rylan enjoys playing and watching footy, and a couple of rounds of golf a week, although his improvements on his swing is not quite as fast as his improvement in his role at MyMF
Robert AlabakovGroup Accountant
Robert has been part of the My Mortgage Freedom journey since day dot. Having run his own accounting practice and financial planning firm for decades, he brings a wealth of knowledge to oversee the groups financial performance. Robert's understanding of financial reporting and maintaining compliance standards is second to none. He is on board to monitor the financial health of the company which is always under the microscope to ensure the business can continue to grow. Robert is a big family man, he and his wife Marie have 3 children of their own, and 5 grandchildren he loves spending time with.
HamletSenior Vice President
Hamlet has a strong background in global markets and sits on multiple boards for ASX listed companies largely focused on food production. After completing his MBA at INSEAD at the Fontainebleau campus in France, he brought his highly acclaimed skill set back to Australia to oversee the operations and direction of My Mortgage Freedom and guide the CEO and Directors to ensure the company prospers. Everything MyMF does has a strong presence of Hamlet's genius involved.
Nigel GohlSenior Mortgage Consultant
Nigel joined My Mortgage Freedom in 2019 bringing over a decade of lending experience. He has worked in both the banking sector and Mortgage Broking so he has a huge amount to bring to the team. Nige is a family man who loves a weekend down the coast and he is an avid sports fan.
Connor AhernLoan Processing Manager
Connor joined My Mortgage Freedom in 2020 after having worked in the family mortgage broking business for over 4 years. Connor's precision and customer service are both class assets to our team and he has a big career in finance ahead of him. Connor loves his footy and he has played since he was big enough to hold the Sherrin, which was probably about 6 months old based on the size of the fella.